Money Rules II

On the 4th of July, with an email to prospective speakers, Peter Reynolds announced that TM-Europe 2013 would be canceled due to the lack of sponsorship from the same companies that have always extended their support to the event and contributed to making it possible. In Peter Reynolds’s words, “the crisis on the market is taking its toll and our industry is now suffering badly.” That is quite strange to read for an industry that has been given as constantly growing at two-digit pace over the last two or three decades. What’s happened then? First of all, there are too many events, reflecting the age-old typical fragmentation of the industry. In most cases, events are the only raison d’etre for many organizations. Organizers seek a hard trade-off in attendance fees trying to keep events profitable and affordable at the same time. And yet, to be popular and get reasonable attendance figures, programs are rarely original and increasingly unattractive. Most events share the same speakers and the same topics, and often even the same audience, and almost never end clients. This generates too much competition with almost no differentiation, echoing the state of the industry as a whole. Finally, no potential […]

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Autore: Luigi Muzii

Luigi Muzii