The General Theory of the Translation Company – A Preview

I have known Renato Beninatto for several years now. He is a brilliant and pleasant man with an open and catching laughter. He likes to describe himself as a contrarian, but behind his shocking jokes he hides a traditional and solid business wisdom. The metaphor of translation as toilet paper and the blatant statement that quality does not matter are used to catch the attention of a traditionally skeptical and cold audience. He has been gifted with natural communicative skills that he has learned to master and make him a […]

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Author: Luigi Muzii

Luigi Muzii

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