Quality and Coopetition

The narrative of quality as the thing that keeps translation buyers awake at night is starting to get cloying. It is not just fake news, it is not even bullshit, it is starting to become dangerous, to the whole industry. Asking whether quality is important in translation–as elsewhere–is like asking whether artificial intelligence will be good or bad and the answer being “yes”. If the price of the service does not seem to be a concern for translation buyers as much as speed, compliance with requirements and internal and external […]

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Author: Luigi Muzii

Luigi Muzii

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