From reasoning to storytelling

Storytelling is the new black in written communication. It entertains rather than informs, aiming at influencing the reader’s perception rather than being thought-provoking. Storytelling replaces reasoning with narrative. The boundary between storytelling and fabulation is fleeting. This phenomenon does not affect politics only and comes from marketing and advertising. Sometimes, with their fabrications, unknowingly or not, storytellers rationalize the arguments of […]

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Author: Luigi Muzii

Luigi Muzii

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